A month later, in July, came another knockoff, Mumbai-based MX TakaTak, which garnered a billion daily views in 30 days while championing a catchy slogan: “Made in India, for you.” Two months later came Josh, a similar video platform that topped a billion views in 45 days.
On the same day that the government issued its ban on Chinese apps, Bengaluru-based Mohalla Tech released Moj, an unapologetic TikTok clone.
In India, TikTok’s loss became many startups’ gain. consumers and tech companies if Washington imposes its own long-discussed ban on TikTok parent ByteDance. What has unfolded in India in the three years since foreshadows what might await U.S. A sweeping government crackdown on Chinese tech had begun, with Prime Minister Narendra Modi issuing bans on widely popular apps and services to protect the “sovereignty and integrity of India.” TikTok-and nearly 60 other Chinese apps-had been driven offline in the world’s largest democracy. On June 29, 2020, as thunderstorms swept Mumbai and daily Covid-19 cases in India surged by almost 20,000, millions of people began experiencing a flood of network errors on their mobile devices.
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